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Anna Horvat
Senior Product Designer · Digital Banking
Summary
Senior product designer with 8+ years shaping digital banking and fintech experiences for millions of customers across Central & Eastern Europe. I lead cross-functional teams through discovery, prototyping and launch — pairing rigorous user research with a privacy-first, accessibility-first design discipline. Recognised for translating complex regulatory requirements into calm, trustworthy interfaces.
Experience
Senior Product Designer
Mar 2021 — PresentRaiffeisenbank · Zagreb, Croatia
Lead designer on the flagship retail banking app (1M+ active customers). Owned the redesign of onboarding and payments, lifting mobile engagement by 32% and reducing support contacts by 18%. Built and maintain the cross-product design system used by 40+ designers and engineers. Partner weekly with compliance, risk and engineering to ship PSD2- and GDPR-aligned flows.
Product Designer
Aug 2018 — Feb 2021Infinum · Zagreb, Croatia
Designed customer-facing iOS, Android and web products for fintech, travel and media clients including Porsche, Infobip and Rimac. Ran end-to-end discovery, usability testing and high-fidelity prototyping. Mentored two junior designers and introduced the studio's first accessibility audit checklist.
Product Designer
Jun 2016 — Jul 2018Degordian · Zagreb, Croatia
Shipped marketing sites, e-commerce flows and brand systems for regional retail and hospitality clients. Collaborated directly with founders and CMOs to translate brand strategy into scalable digital touchpoints.
Education
MA, Visual Communications
2014 — 2016University of Zagreb — School of Design · Zagreb, Croatia
BA, Graphic Design
2011 — 2014University of Zagreb · Zagreb, Croatia
Skills
Languages
- Croatian (native)
- English (C2)
- German (B2)
- Italian (A2)
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Anna Horvat
Senior Product Designer · Digital Banking
Summary
Senior product designer with 8+ years shaping digital banking and fintech experiences for millions of customers across Central & Eastern Europe. I lead cross-functional teams through discovery, prototyping and launch — pairing rigorous user research with a privacy-first, accessibility-first design discipline. Recognised for translating complex regulatory requirements into calm, trustworthy interfaces.
Experience
Senior Product Designer
Mar 2021 — PresentRaiffeisenbank · Zagreb, Croatia
Lead designer on the flagship retail banking app (1M+ active customers). Owned the redesign of onboarding and payments, lifting mobile engagement by 32% and reducing support contacts by 18%. Built and maintain the cross-product design system used by 40+ designers and engineers. Partner weekly with compliance, risk and engineering to ship PSD2- and GDPR-aligned flows.
Product Designer
Aug 2018 — Feb 2021Infinum · Zagreb, Croatia
Designed customer-facing iOS, Android and web products for fintech, travel and media clients including Porsche, Infobip and Rimac. Ran end-to-end discovery, usability testing and high-fidelity prototyping. Mentored two junior designers and introduced the studio's first accessibility audit checklist.
Product Designer
Jun 2016 — Jul 2018Degordian · Zagreb, Croatia
Shipped marketing sites, e-commerce flows and brand systems for regional retail and hospitality clients. Collaborated directly with founders and CMOs to translate brand strategy into scalable digital touchpoints.
Education
MA, Visual Communications
2014 — 2016University of Zagreb — School of Design · Zagreb, Croatia
BA, Graphic Design
2011 — 2014University of Zagreb · Zagreb, Croatia
Skills
Languages
- Croatian (native)
- English (C2)
- German (B2)
- Italian (A2)
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"Senior product designer · Zagreb"
- New
Anna Horvat
Senior Product Designer · 8y
- Open to offers
Marko Babić
Product Designer · 5y
- Top match
Iva Kovačević
Lead UX Designer · 10y
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